Privacy Policy

01 Who We Are

This Privacy Policy relates to the website and services operated under the New Era Finserv brand.

In this Policy, references to "New Era Finserv", "we", "us" or "our" refer to the applicable New Era Finserv entity responsible for the website and associated services.

02 Information We May Collect

Depending on how you use the website, we may collect information that you voluntarily provide to us.

03 Information Collected Automatically

When you visit our website, certain technical information may be collected automatically through standard website technologies.

• IP address or approximate network information.
• Browser and device information.
• Operating system and technical details.
• Pages visited and interactions with the website.
• Referring website or source where available.
• Date, time and general usage information.

The exact information collected depends on the technologies, analytics services and website configuration in use.

04 How We Use Information

Information may be used for purposes such as:

• Responding to your enquiries and requests.
• Understanding the financial product you are interested in.
• Communicating with you regarding your enquiry.
• Providing information about relevant financial products.
• Improving website functionality and user experience.
• Maintaining website security and preventing misuse.
• Maintaining records and meeting applicable legal or regulatory obligations.

05 Loan and Financial Product Enquiries

If you submit a loan or financial-product enquiry, the information you provide may be used to understand your stated requirement and facilitate communication about relevant options.

Where appropriate and subject to applicable consent, information may be shared with relevant financial institutions, service providers or other parties involved in handling the enquiry.

06 Sharing Information With Financial Institutions

Depending on your enquiry and the services involved, information may be shared with applicable banks, NBFCs, housing finance companies, credit card issuers or other financial institutions for purposes connected with your enquiry.

Such institutions may independently process your information according to their own privacy policies, terms and applicable legal requirements.

07 Service Providers

We may use third-party service providers to support website and business operations.

These may include providers supporting:

• Website hosting and infrastructure.
• Email and communication services.
• Form processing and lead management.
• Analytics and website performance.
• Security and fraud prevention.
• Technology and customer-support services.

Such providers should only receive information reasonably necessary for the services they provide, subject to applicable arrangements and law.

08 Cookies and Similar Technologies

The website may use cookies and similar technologies to support website functionality, remember preferences, understand website usage and improve performance.

Depending on your browser and applicable consent requirements, you may be able to manage or restrict cookies through your browser settings or available website controls.

09 Analytics

We may use analytics technologies to understand how visitors use the website, identify technical issues, measure performance and improve website content.

The specific analytics services used by the website may change over time.

10 Communication and Marketing

Where permitted and subject to applicable consent requirements, we may contact you about your enquiry, requested financial products, related services or relevant information.

You may request that certain communications stop, subject to communications that are necessary for an active enquiry, service or legal requirement.

11 Data Security

We take reasonable technical and organisational measures designed to protect information from unauthorised access, misuse, alteration, disclosure or destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

12 Protection of Sensitive Information

You should avoid submitting passwords, OTPs, PINs, CVV numbers, account authentication credentials or other highly confidential security information through general website enquiry forms unless a specific, authorised process expressly requires it.

New Era Finserv will not ask you to disclose an authentication password or OTP for the purpose of ordinary enquiry handling.

13 Data Retention

Personal information may be retained for as long as reasonably necessary to fulfil the purposes for which it was collected, including handling enquiries, maintaining business records, resolving disputes, preventing fraud and meeting applicable legal, regulatory or contractual requirements.

Retention periods may vary depending on the nature of the information and the purpose for which it was collected.

14 Data Accuracy

We encourage you to provide accurate and up-to-date information when submitting an enquiry or communicating with us.

If information provided by you changes, you may contact us to request an appropriate correction, subject to applicable law and verification requirements.

15 Third-Party Websites

Our website may contain links to third-party websites or services.

Once you leave the New Era Finserv website, the third party's own privacy policy and terms may apply. We are not responsible for the privacy practices, security or content of third-party websites.

16 Children's Privacy

Our website and financial-product enquiry services are not intended to be directed specifically at children.

We do not knowingly seek to collect personal information from children where such collection is prohibited by applicable law.

17 Fraud and Security Awareness

Please be cautious of fraudulent communications claiming to represent New Era Finserv or a financial institution.

Do not share OTPs, passwords, PINs, CVV numbers or account credentials with unknown individuals.

If you receive a suspicious communication, verify the sender through an official contact channel before providing any information or making any payment.

18 Your Consent

Where consent is required under applicable law, we will seek consent before collecting or using personal information for the relevant purpose.

You may withdraw consent where permitted and practicable. Withdrawal of consent may affect our ability to provide certain services or continue processing a particular enquiry.

19 Your Privacy Rights

Subject to applicable law, you may have rights relating to your personal information, including rights to request access, correction or other applicable actions.

Requests may be subject to identity verification and other lawful limitations.

20 Legal and Regulatory Disclosure

We may disclose information where reasonably necessary to comply with applicable law, court orders, legal processes, regulatory requirements or lawful requests from competent authorities.

21 Business Transfers

If New Era Finserv undergoes a merger, restructuring, acquisition, sale of assets or similar business transaction, personal information may be transferred as part of that transaction where permitted by applicable law.

22 Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices or applicable legal requirements.

The updated version will be published on this page. You are encouraged to review this page periodically.

23 Contact and Privacy Requests

If you have questions about this Privacy Policy, want to request correction of your information, or have a privacy-related concern, you may contact New Era Finserv using the contact details provided on our Contact Us page.

Please include enough information for us to understand your request and verify your identity where necessary.

24 Applicable Law

This Privacy Policy is intended to operate in accordance with applicable laws and regulations governing the processing and protection of personal information.

Where any provision of this Policy conflicts with a mandatory legal requirement, the applicable legal requirement will prevail to the extent of the conflict.